TAG LINES

TAG LINES

Not to be confused with Advertising slogan.

In entertainment, a tagline (or tag line) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,^{[note 1]} or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.

Functional taglines (Catch phrases) 

Love means never having to say you're sorry" – Love Story  (Voted #13 in AFI's 100 Movie Quotes poll)

With a "tagline", a supplementary expression is called of a movie film. It is an explanatory subtitle, in addition to the actual movie title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films. Increasingly also found in the advertising world, taglines are a form of advertising slogan. A tagline for the movie series Star Wars, for example:Tagline: "A long time ago, in a galaxy far, far away..." – Star Wars. Effect: It was a long time ago in a far, far away galaxy ...

Film and television

• "Be afraid. Be very afraid." – The Fly
• "In space, no one can hear you scream." – Alien
• "Who you gonna call?" – Ghostbusters
• "There can be only one" – Highlander
• "One ring to rule them all." – The Lord of the Rings
• "Love means never having to say you're sorry" – Love Story
• "To boldly go where no man has gone before" – Star Trek
• "The truth is out there." – The X-Files
• "Why So Serious?" - The Dark Knight
•  "Just when you thought it was safe to go back in the water... - Jaws 2
• "Nothing on earth could come between them." - Titanic